The New York Times Sunday Book Review
What is the New York Times Sunday Book Review?
The New York Times Sunday Book Review is the weekly paper-magazine
supplement to the New York Times, and is considered the nation’s most
credible review of good literature. It boasts of a readership of 1.7 million
readers per print issue.
The NYT Sunday Book Review, which houses the widely cited and influential
New York Times Bestseller List, has been shaping reading and purchasing
lists for generations. This insert appears in the Sunday edition of the New
York Times.
Get your book in front of those that matter – book buyers, reviewers,
traditional publishers. Publish In The USA is proud to fill the pages of
this widely read, highly credible and trusted publication. We are sharing
this limited advertising opportunity with our authors for $5,499.
Your
NY Times Sunday Book Review Package includes:
·
A single slot advertisement,
in which your book, book details and a 30-word description will appear
alongside
Publish In The USA
authors.
·
Publicity Campaign
for 100 media outlets ( PRC 100)
·
Social Media Marketing -
we set up your profile in top social media network sites like Facebook,
MySpace, Twitter, Shelfari, Librarything, Goodreads and more.
What Makes Advertising in The New York Times Successful?
In summary, The New York Times offers clients access to an unsurpassed
audience of affluent, engaged and influential consumers, quality content
environments, and “brand halo“, meaning the reputation of the NYT rubs off
on the ads seen in their publications. The New York Times brand has always
been associated with credibility, trustworthiness and prestige.
The Sunday Magazine Gets Results:
Ad effectiveness research (by third-party research company, Vista) details
the power of a placement in the Sunday Magazine of The New York Times with
the following results:
·
Places Brands at the Top of People’s Minds:
* Three-quarters of NYT Sunday Magazine readers remembered the brand
associated with ads in the Sunday Magazine.
·
Builds Brands Recall:
* Half of readers are able to recall seeing a specific ad in the Sunday
Magazine (49%).
·
Influences Consumers to Act:
* Nearly half of Sunday Magazine readers take action after viewing an ad in
the Magazine.
